Minneapolis Web Design, Minneapolis Web Development
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Case Study: The Twin Cities Dining Guide
The Challenge
Twin Cities Dining Guide, LLC. is a regional internet-based restaurant and dining resource founded upon a strong advertising business model. From 2003 to 2004, The Twin Cities Dining Guide’s (TCDG) web site traffic had grown by over 200%. As a result of this tremendous growth, their current infrastructure and marketing capabilities could not sustain the new level of demand.
The Solution
Following several months of research, Net Dynasty developed a complete enterprise level content management system tailored specifically to the needs of the TCDG with an emphasis on search engine marketing. This revolutionary approach to content management pushes demanding content processing to the back-end, allowing for increased efficiencies in load times, and optimal conditions for Search Engine Optimization. After thorough testing, Net Dynasty launched TCDG's new web site with a new internet marketing campaign.
The Benefit
The Twin Cities Dining Guide receives approximately 100,000+ unique visitors a month, making it the most visited Twin Cities Dining Guide in the Midwest. In a 3 month development period we:
- Increased traffic by 37% in the first 3 months, surpassing industry leaders AOL Cityguide, Citypages, and Citysearch by over 50,000 unique visitors monthly.
- Increased customer loyalty by 23%, resulting in over 75% of unique visitors returning once a week.
