Case Study - Johnson Printing and Packaging : Net Dynasty

Minneapolis Web Design, Minneapolis Web Development
& Minneapolis Web Hosting

Case Study: Johnson Printing & Packaging

The Challenge

Johnson Printing & Packaging, an award-winning, nationally recognized specialty commercial printer, was lacking an on-line presence and was losing ground to competitors in this market. Their current web site was essentially an on-line business card and did a poor job of conveying Johnson Printing & Packaging's capabilities and company image. Product descriptions and features were not presented, and key benefits were hard to discern.

The Solution

Net Dynasty's redesign integrated Johnson Printing & Packaging's new corporate image into the web site by creating a bright, clean design, adding brilliant product images to the homepage to grab the attention of the potential client.

Instead of focusing on the dozens of services they offer, we focused on five key service offerings that defined the unique capablilties Johnson Printing & Packaging specialize in. This has resulted in unique positioning in an extremely competive industry. The site architecture is simple, allowing users to get any information in 2 clicks or less.

Additionally, a custom-built content management administrative interface that allowed non HTML-savvy administrators to add, delete, and edit site content was also developed.