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Case Study: ICM Plastics

The Challenge

ICM Plastics, a world renowned contract manufacturer specializing in plastics, was spending tens of thousands of dollars a month purchasing on-line leads and being listed in high ranking industry directories such as the Thomas Register and Globalspec. ICM Plastics came to Net Dynasty with the objective of eliminating the "middle-man" by increasing their search engine rankings above the directories.

The Solution

After extensive monitoring of the competition, Net Dynasty redeveloped the backend of icmplastics.com using the latest web standards in order to gain an edge on the competition. By separating the design of the web site from the content, Net Dynasty was able to help the search engine industry focus on our strategically placed content and code. Additionally, search engine traffic was generated through Net Dynasty focus groups, which dropped subtle hints to the search engine industry that this site is an important resource.

The Benefit

A 41% increase in search engine visibility across 25 key phrases and hundreds of combinations. With increased visibility, ICM Plastics was able to drop several of their industry directory listings saving thousands of dollars a month.

Keywords

www.icmplastics.com