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SEO Vendor Selection Tips & Warnings
The search engine optimization industry is full of scams and fraudulent claims. Below are a few tips and warnings you can use to validate a firm.
- Search engine optimization is a results driven industry so be sure to validate your vendor’s claims.
- If a vendor’s bid seems low ($100-500 range), it could be an indication that they are using “black-hat” techniques to achieve short-term results. Be sure to check with a few clients to ensure their rankings have been fairly consistent.
- Be weary of any vendor claiming the need to “redesign” your site. They will have to clean-up and modify your source code. However, a redesign is rarely necessary.
- Ongoing maintenance of an SEO campaign is always necessary to ensure consistent and reliable results. Be weary of any vendor claiming that it is not.