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Part 2: What Does a Web Site Cost?

Web sites come in all sorts of shapes, sizes, and have varying levels of quality. There are literally thousands of individuals and companies willing to work with any budget from $500 to millions. However, we are going to focus on an average corporate web site with 10-15 pages that is professionally designed by a team of marketing, design, and photographic experts. In order to compare apples-to-apples, we are going to define the cost of a web site as all the common fees associated with the concept development, site organization, design of the pages, and direction of photography.

According to the Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild, the average cost of a web site for a small corporation can range between $7,750 and 15,000 as illustrated in Figure 1.

Figure 1: Web Design Costs - National Average

Minneapolis, Minnesota is known as one of the major marketing and design hubs in the United States. As a result, there is a vast pool of talented individuals and firms trying to make it in a highly competitive industry. Web design, or interactive media as it is often referred, is no exception. This has proven to be great news for Minneapolis businesses looking to step up their corporate image, both on-line and off. We have found that rates in Minneapolis are 36% lower than the national average as seen in Figure 2.

Figure 2: Web Design Costs - Minneapolis, Minnesota

While living in a marketing mecca is a definite advantage to local businesses, it can also prove to be a burden. Our articles "Choosing an Internet Marketing Firm" and "How to Evaluate a Firm's Web Design Portfolio" can help to prevent the pain of choosing the wrong firm.

Now that you know what to expect to invest in a quality web site, in our next article we will explore the confusing world of web design rights and ownership issues after projects are completed.